When the Seminole Tribe of Florida acquired Hard Rock International in March 2007, it fused unparalleled service across cafes, hotels and casinos with a commitment to serving local communities and gaining trust based on measurable action.For the past 50 years, Hard Rock has been guided by four founding mottos: Love All-Serve All, All Is One, Save The Planet and Take Time To Be Kind.Social purpose is at the core of Hard Rock International and Seminole Gaming. Hard Rock International and Seminole Gaming have released a Corporate Social Responsibility Report: Fifty Years Forward, outlining efforts to improve lives, help communities and sustain the earth, infused with the power of music.